Looking for performance : how innovation and strategy may affect market orientation models
Jesús J. Cambra-Fierro; Susan Hart; Ana Fuster Mur; Yolanda Polo Redondo
| Year of publication: |
2011
|
|---|---|
| Authors: | Cambra-Fierro, Jesús J. ; Hart, Susan ; Fuster Mur, Ana ; Polo-Redondo, Yolanda |
| Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 13.2011, 2, p. 154-172
|
| Subject: | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Immobilienwirtschaft | Real estate industry | Spanien | Spain | 2007-2008 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009388459