Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Year of publication: |
2015
|
---|---|
Authors: | Weinberger, Marc G. ; Gulas, Charles S. ; Weinberger, Michelle F. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 3, p. 447-472
|
Subject: | advertising humor | advertising history | cultural history | outdoor advertising | content analysis | Werbung | Advertising | Humor | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Geschichte | History | Außenwerbung | Outdoor advertising | Bibliometrie | Bibliometrics |
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