LOOKING 'OUTSIDE THE BOX'
|Year of publication:||
|Authors:||Berstell, Gerald ; Nitterhouse, Denise|
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 9.1997, 2, p. 4-13
Christensen, Clayton M., (2007)
Marketing-Practice Management - TELL US MORE - CPAs can use customer case research (CCR) to learn details about why, when and how a client chose their firm for accounting, tax or consulting services. The inside perspective clients provide about who and what influences service selection can help a firm strengthen its market position.
Nitterhouse, Denise, (2003)
Berstell, Gerald, (2001)
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