Loot box pricing and design
Ningyuan Chen, Adam N. Elmachtoub, Michael L. Hamilton, Xiao Lei
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Ningyuan ; Elmachtoub, Adam N. ; Hamilton, Michael L. ; Lei, Xiao |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 8, p. 4809-4825
|
| Subject: | loot boxes | e-commerce | video games | bundling | probabilistic selling | Computerspiel | Video game | Electronic Commerce | E-commerce | Leistungsbündel | Bundling strategy | Theorie | Theory | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012625032