Lost in the store : assessing the confusion potential of store environments
Marion Garaus, Udo Wagner
| Year of publication: |
2019
|
|---|---|
| Authors: | Garaus, Marion ; Wagner, Udo |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 71.2019, 4, p. 413-441
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| Subject: | Store environmental confusion | Index construction | Formative indicators | MIMIC models | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Index | Index number | Theorie | Theory | Indexberechnung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s41464-019-00080-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012108568