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Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung, (2020)
When Good Things Feel Closer and Bad Things Feel Farther : The Role of Perceived Control on Psychological Distance Perception
Han, Jerry J., (2018)
The Reciprocal Effects of Brand Equity and Trivial Attributes
Broniarczyk, Susan M., (2003)