Louis Vuitton : using digital presence for brand repositioning and CRM
Vandana Ahujy
| Year of publication: |
2014
|
|---|---|
| Authors: | Ahujy, Vandana |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 315-324
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| Subject: | Louis Vuitton Malletier <Paris> | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403471