Love at first sight : the effect of presentation order on evaluation of experiential options in luxury tour packages
Year of publication: |
December 2017
|
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Authors: | Hung, Yu-Chen ; Song, Liang ; Chao, Chih-Wei ; Guan, Chong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 181-191
|
Subject: | Serial order | Mental simulation | Narrative persuasion | Experiential products | Option attachment | Leading option | Bestellung | Order | Verpackung | Packaging | Simulation | Emotion | Theorie | Theory |
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