Low-end innovation : an analysis of decision-marketing biases, organizational capabilities, and adoption processes
von Dipl.-Wi.-Ing. Ronny Reinhardt
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Reinhardt, Ronny |
| Institutions: | Technische Universität Dresden (degree granting) |
| Publisher: |
Dresden : Technische Universität Dresden |
| Subject: | Produktentwicklung | New product development | Preis | Price | Zielgruppe | Target group | Systematischer Fehler | Bias | Entscheidung | Decision | Innovationsakzeptanz | Innovation adoption | Unterhaltungselektronik | Consumer electronics | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 239 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Dresden, 2018 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886610