Low price signal default: an empirical investigation of its consequences
Sujay Dutta; Abhijit Biswas; Dhruv Grewal
| Year of publication: |
2007
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|---|---|
| Authors: | Dutta, Sujay ; Biswas, Abhijit ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 76-88
|
| Subject: | Niedrigpreisstrategie | Low-cost strategy | Wirkungsanalyse | Impact assessment | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485142