Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Edwin Love, Mark Staton, Jeff D. Rotman
| Year of publication: |
December 2016
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|---|---|
| Authors: | Love, Edwin ; Staton, Mark ; Rotman, Jeff D. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 4, p. 661-674
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| Subject: | Consumer decision-making | Customer loyalty | Brand attachment | Brand attitude | Standards of judgment | Deontology | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenbindung | Customer retention | Markenführung | Brand management | Markenimage | Brand image | Standardisierung | Standardization | Utilitarismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9371-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614281