Loyalty in a cultural perspective : insights from French music festivals
Year of publication: |
2013
|
---|---|
Authors: | Collin-Lachaud, Isabelle ; Kjeldgaard, Dannie |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 15.2013, p. 285-295
|
Subject: | Musikveranstaltung | Musical performance | Großveranstaltung | Big event | Kundenbindung | Customer retention | Kultursoziologie | Cultural sociology | Frankreich | France |
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