Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Maja Šerić; Irene Gil-Saura, and Alejandro Mollá-Descals
| Year of publication: |
2013
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|---|---|
| Authors: | Šerić, Maja ; Gil Saura, Irene ; Mollá Descals, Alejandro |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 2, p. 114-140
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| Subject: | brand loyalty | guests | hotels | information and communication technology | integrated marketing communications | loyalty programs | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Markentreue | Brand loyalty | Kroatien | Croatia | Markenführung | Brand management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774824