Loyalty in the business-to-business service context : a literature review and proposed framework
Indre Bardauskaite
| Year of publication: |
2014
|
|---|---|
| Authors: | Bardauskaite, Indre |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 1, p. 28-69
|
| Subject: | business services | customer loyalty | customer retention | literature review | long-term relationship | process | relationship marketing | relationship quality | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Unternehmensdienstleistung | Business services | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010357246