Loyalty and price elasticity. A segmentation analysis - Although the existence of a relationship between loyalty and price elasticity is commonly accepted, conflicting results have been found when empirically tested. Moreover, even if this relationship is observed, a demographic or behavioural characterisation of loyal (or low price elasticity) consumers is needed to use loyalty (price elasticity) ...
|Year of publication:||
|Authors:||Cavero, Sana; Cebollada, Javier|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 1, p. 15-21
Arce-Urriza, Marta, (2012)
Chintagunta, Pradeep K., (2012)
Arce-Urriza, Marta, (2013)
- More ...