Loyalty program and communication effectiveness as drivers of store loyalty
Aang Curatman, Agus Suroso and Suliyanto
| Year of publication: |
2022
|
|---|---|
| Authors: | Curatman, Aang ; Suroso, Agus ; Suliyanto |
| Published in: |
Measuring business excellence. - Bingley : Emerald, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 26.2022, 4, p. 417-432
|
| Subject: | Communication effectiveness | Loyalty program | Program loyalty | Store loyalty | Kundenbindungsprogramm | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MBE-11-2020-0154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455002