Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points

by Evert de Boer, Xiao Yao Chin

Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for your loyalty program currency -- Chapter 5: Optimizing liability management for loyalty currencies -- Chapter 6: Corporate designs and capabilities for optimal loyalty program currencies -- Chapter 7: Measuring financial performance and accounting for loyalty program currencies -- Chapter 8: Loyalty program currency valuation, articulation, and monetization -- Chapter 9: Relevant future trends and developments -- Chapter 10: Conclusions.

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Year of publication:	2025
Authors:	Boer, Evert R. de ; Chin, Xiao Yao
Publisher:	2025.: Cham : Springer Nature Switzerland 2025.: Cham : Imprint: Palgrave Macmillan
Subject:	loyalty programme \| points currency \| miles currency \| customer loyalty \| loyalty management \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Loyalty program \| Konsumentenverhalten \| Consumer behaviour \| Kundenbindung \| Customer retention

Extent:	1 Online-Ressource (XXXIII, 206 p. 5 illus., 2 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-78849-9 ; 978-3-031-78848-2 ; 978-3-031-78850-5 ; 978-3-031-78851-2
Other identifiers:	10.1007/978-3-031-78849-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015189957