LRFMP model for customer segmentation in the grocery retail industry : a case study
Serhat Peker, Altan Kocyigit and P. Erhan Eren
| Year of publication: |
2017
|
|---|---|
| Authors: | Peker, Serhat ; Kocyigit, Altan ; Eren, P. Erhan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 4, p. 544-559
|
| Subject: | CRM | Marketing strategy | Customer relations | Customer segmentation | Grocery retail industry | RFM model | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Lebensmitteleinzelhandel | Food retailing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Lebensmittelhandel | Food trade | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2016-0210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011723818