LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Year of publication: |
2021
|
---|---|
Authors: | Sarkar, Mainak ; De Bruyn, Arnaud |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 53.2021, p. 80-95
|
Subject: | Direct marketing | Feature engineering | Long-short term memory neural network (LSTM) | Panel data | Recurrent neural network (RNN) | Response model | Direktmarketing | Neuronale Netze | Neural networks | Marktforschung | Market research | Theorie | Theory | Panel | Panel study |
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