Luxury brand value co-creation with online brand communities in the service encounter
Alexis Chapman, Athina Dilmperi
| Year of publication: |
2022
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|---|---|
| Authors: | Chapman, Alexis ; Dilmperi, Athina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 902-921
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| Subject: | Experiential value | Luxury value | Netnography | Online brand community engagement | Online value | Value co-creation | Social Web | Social web | Luxusgüter | Luxury goods | Kundenintegration | Customer integration | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Kundenwert | Customer value | Markenartikel | Brand | Online-Handel | Online retailing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185060