Luxury customer's motivations to adopt gamification
Sheetal Jain and Sita Mishra and Garima Saxena
| Year of publication: |
2023
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|---|---|
| Authors: | Jain, Sheetal ; Mishra, Sita ; Saxena, Garima |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 2, p. 156-170
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| Subject: | Affective commitment | Customer engagement | Gamification | Luxury | Self-brand connection | Service-dominant (S-D) logic theory | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Motivation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2022-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253344