Luxury fashion brand extension : a qualitative exploration of new experiences and social media sharing motivation
Sanghee Kim, Hyo Jung (Julie) Chang and Leslie Cuevas
| Year of publication: |
2025
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| Authors: | Kim, Sanghee ; Chang, Hyo Jung ; Cuevas, Leslie |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 16.2025, 4, p. 543-561
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| Subject: | brand extension | Luxury branding | luxury experiential consumption | social media sharing motivation | theory of consumption values (TCV) | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markentransfer | Brand extension | Mode | Fashion | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2025.2546472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015546317