Luxury fashion brand image building : the role of store design in Bally and Tod's Japan
Year of publication: |
2014
|
---|---|
Authors: | Jiang, Zhiqing ; Nagasawa, Shin'ya ; Watada, Junzo |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 7, p. 1288-1301
|
Subject: | Brand image | Brand personality | Stories | Consumers | Luxury brand | Location | Store atmosphere | Brand manager | Luxury store | Tod's Bally | Konsumentenverhalten | Consumer behaviour | Japan | Luxusgüter | Luxury goods | Markenimage | Markenführung | Brand management | Mode | Fashion | Ladengestaltung | Store design |
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