Luxury fashion brand image building : the role of store design in Bally and Tod's Japan
Zhiqing Jiang and Shin’ya Nagasawa; Junzo Watada
| Year of publication: |
2014
|
|---|---|
| Authors: | Jiang, Zhiqing ; Nagasawa, Shin'ya ; Watada, Junzo |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 7, p. 1288-1301
|
| Subject: | Brand image | Brand personality | Stories | Consumers | Luxury brand | Location | Store atmosphere | Brand manager | Luxury store | Tod's Bally | Markenimage | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenführung | Brand management | Ladengestaltung | Store design | Japan | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393382