Luxury fashion branding : trends, tactics, techniques
Uche Okonkwo
| Year of publication: |
2007
|
|---|---|
| Authors: | Okonkwo, Uche |
| Publisher: |
Basingstoke, Hampshire : Palgrave Macmillan |
| Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Markenführung | Brand management | Markenartikel | Brand | Luxusware | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 332 Seiten Illustrationen, Diagramme 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-52167-3 ; 978-0-230-52167-4 |
| Classification: | Marketing ; Modedesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003403815