Luxury with Social Responsibility in Pakistan : The Effect of Brand Commitment on Perceived Quality and Consumers' Attitudes Toward Luxury Products with the Mediatory Role of Luxury-CSR Fit, complemented by Luxury Product Characteristics
Year of publication: |
[2021]
|
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Authors: | Ateeque, Bisma ; Siddiqui, Danish Ahmed |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image | Pakistan | Corporate Social Responsibility | Corporate social responsibility |
Extent: | 1 Online-Ressource (33 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 25, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3755236 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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