M-Pesa : a renowned disruptive innovation from Kenya
Year of publication: |
[2017]
|
---|---|
Authors: | Ngugi, Isaac K. ; Komo, Lilian W. |
Published in: |
Strategic marketing cases in emerging markets. - Cham : Springer, ISBN 978-3-319-51545-8. - 2017, p. 117-128
|
Subject: | Electronic Banking | Electronic banking | Innovationsmanagement | Innovation management | Kenia | Kenya | 2007-2012 |
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