Machine learning and AI in marketing : connecting computing power to human insights
Liye Ma, Baohong Sun
| Year of publication: |
2020
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|---|---|
| Authors: | Ma, Liye ; Sun, Baohong |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 3, p. 481-504
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| Subject: | Artificial intelligence (AI) | Big data | Digital marketing | Interpretation | Machine learning | Marketing theory | Network | Prediction | Tracking data | Unstructured data | Künstliche Intelligenz | Artificial intelligence | Big Data | Marketing | Prognoseverfahren | Forecasting model | Marketingtheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494690