Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Francisco Villarroel Ordenes, Rosaria Silipo
| Year of publication: |
2021
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|---|---|
| Authors: | Ordenes, Francisco Villarroel ; Silipo, Rosaria |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 393-410
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| Subject: | Machine learning | Deep learning | Computer vision | Customer experience | Sentiment analysis | Text mining | Künstliche Intelligenz | Artificial intelligence | Marketing | Data Mining | Data mining | Social Web | Social web | Text |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.08.036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665790