Machines vs. humans : the evolving role of artificial intelligence in livestreaming e-commerce
Haixia Yuan, Kevin Lü, Wenting Fang
| Year of publication: |
2025
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|---|---|
| Authors: | Yuan, Haixia ; Lü, Kevin ; Fang, Wenting |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115077, p. 1-16
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| Subject: | AI | Consumption type | Live streaming e-commerce | TVEM | Viewer engagement | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159439