Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Valérie Guillard and Dominique Roux
| Year of publication: |
2014
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|---|---|
| Authors: | Guillard, Valérie ; Roux, Dominique |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 3, p. 291-312
|
| Subject: | depositing | waste | refuse | sustainable consumption | inorganic waste collection | macromarketing | Abfallentsorgung | Waste disposal | Nachhaltige Entwicklung | Sustainable development | Abfall | Waste | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402640