"Made in China": do American consumers really care
Year of publication: |
2008
|
---|---|
Authors: | Sheng, Shirley Ye ; Mrad, Selima Ben ; Mullen, Michael R. |
Published in: |
Journal of global business : JGB ; journal of the Association for Global Business. - Harrisonburg, Va., ISSN 1053-7287, ZDB-ID 1189381-3. - Vol. 19.2008, 37, p. 5-16
|
Subject: | Herkunftsbezeichnung | Designation of origin | Chinesisch | Chinese | Konsumentenverhalten | Consumer behaviour | USA | United States |
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