Mail-in-rebate and coordination strategies for brand competition
Nawel Amrouche, Zhi Pei, Ruiliang Yan
| Year of publication: |
2022
|
|---|---|
| Authors: | Amrouche, Nawel ; Pei, Zhi ; Yan, Ruiliang |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 247.2022, p. 1-13
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| Subject: | Marketing | SCM Interface | Mail-in-Rebate | Category management | Coordination mechanisms | Lieferkette | Supply chain | Markenführung | Brand management | Markenartikel | Brand | Category Management | Koordination | Coordination | Spieltheorie | Game theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013339083