Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Year of publication: |
2020
|
---|---|
Authors: | Chan, Sow Hup ; Wan, Yim King Penny ; Jeong, Miyoung |
Published in: |
The journal of gambling business and economics. - Buckingham : Univ. of Buckingham Press, ISSN 1751-7990, ZDB-ID 2388616-X. - Vol. 13.2020, 1, p. 87-115
|
Subject: | brand image | casino | loyalty | satisfaction | service | revisit intention | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Glücksspiel | Gambling | China | Macau | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management |
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