Maintaining Client Commitment in Advertising Agency-Client Relationships
|Year of publication:||
|Authors:||LaBahn, Douglas W.; Kohli, Chiranjeev|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 26.1997, 6, p. 497-508
Kohli, Chiranjeev, (2001)
LaBahn, Douglas W., (1996)
Commitment and Trust in Cross-National Channel Relationships: An Investigation of U S-Mexican Trade Relationships - Cross-national channel relationships are becoming increasingly important, so it is time for research in the channels literature to continue beyond a focus of channel relationships within a single country or channel design for market entry. The author presents a model of commitment in ...
LaBahn, Douglas W., (1999)
- More ...