Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Miguel A.M. Cárdaba, A. Fernández, L. Martinez and U. Cuesta
| Year of publication: |
2023
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|---|---|
| Authors: | Cárdaba, Miguel A. M. ; Fernández Pardo, Ana ; Martinez, L. ; Cuesta, U. |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 2, p. 157-172
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| Subject: | digital media | fashion marketing | integration | Product placement | prominence | Product Placement | Mode | Fashion | Digitale Medien | Digital media | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Marketing | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2085607 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290744