MAKING PARTNERS SUPER MARKETERS - Partners of many CPA firms often don't have the time to fulfill their marketing goals. One midsized CPA firm found a way to ensure each partner knows what needs to be accomplished and exactly how to get it done. Its marketing program ensures partners spend the right number of hours each month for best results, and it has helped increase the firm's revenues by over ...
|Year of publication:||
|Authors:||Manescalchi, Lyne P.|
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 181.1996, 2, p. 49-52
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