Making sense of brand : how customer experience leads to brand image and price premium?
Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Majid Mohammad Shafiee
| Year of publication: |
2024
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|---|---|
| Authors: | Renani, Effat Sadat Mahboobi ; Aghdaie, Fathollah Amiri ; Shafiee, Majid Mohammad |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 33.2024, 4, p. 507-522
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| Subject: | customer experience | brand image | home appliance industry | price premium | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Preismanagement | Pricing strategy | Markenartikel | Brand | Hausgeräteindustrie | Home appliance industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.140585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062234