Making sense of service dynamics : the honeybee metaphor
Danilo Brozovic (Stockholm Business School, Stockholm University, Stockholm, Sweden), Annika Ravald (Department of Marketing, CERS (Centre for Relationship Marketing and Service Research), Hanken School of Economics, Vaasa, Finland), Fredrik Nordin (Stockholm Business School, Stockholm University, Stockholm, Sweden)
| Year of publication: |
2015
|
|---|---|
| Authors: | Brozovic, Danilo ; Ravald, Annika ; Nordin, Fredrik |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 634-644
|
| Subject: | Metaphor | Service | Honeybees | Service dynamics | Service relationship | Service systems | Dienstleistungssektor | Service industry | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2015-0046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418379