"Man, I shop like a woman!" : the effects of gender and emotions on consumer shopping behaviour outcomes
Márcia Maurer Herter; Cristiane Pizzutti dos Santos; Diego Costa Pinto
| Year of publication: |
2014
|
|---|---|
| Authors: | Herter, Márcia Maurer ; Santos, Cristiane Pizzutti dos ; Pinto, Diego Costa |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 9, p. 780-804
|
| Subject: | Gender | Emotions | Hedonic shopping | Recommendation and return intentions | Retail environment perception | Shopping satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Geschlecht | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Frauen | Women | Einkaufszentrum | Shopping center | Einkaufsverhalten | Shopping behaviour | Geschlechterforschung | Gender studies | Gleichstellungspolitik | Gender mainstreaming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417745