Managed campaigns and data-augmented auctions for digital advertising
Dirk Bergemann, Alessandro Bonatti and Nick Wu
| Year of publication: |
17 April 2023
|
|---|---|
| Authors: | Bergemann, Dirk ; Bonatti, Alessandro ; Wu, Nianqiang |
| Publisher: |
London : Centre for Economic Policy Research |
| Subject: | Data | Advertising | Competition | Digital Platforms | Auctions | AutomatedBidding | Managed Advertising Campaigns | Matching | Price Discrimination | Online-Marketing | Internet marketing | Werbung | Auktionstheorie | Auction theory | Digitale Plattform | Digital platform | Auktion | Auction | Preisdifferenzierung | Price discrimination | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy |
Online Resource
| Extent: | 1 Online-Ressource (circa 49 Seiten) Illustrationen |
|---|---|
| Series: | Discussion papers / CEPR. - London : CEPR, ISSN 2045-6573, ZDB-ID 2001019-9. - Vol. DP18087 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281869