Management and effects of in-store promotional displays
Year of publication: |
2020
|
---|---|
Authors: | Çetin, Oğuz ; Mersereau, Adam J. ; Parlaktürk, Ali K. |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 22.2020, 3, p. 481-494
|
Subject: | retail | assortment planning | promotional displays | choice modeling | nested multinomial logit model | Logit-Modell | Logit model | Sortiment | Retail assortment | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design |
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