Manager les vendeurs du luxe : stratégies pour créer des ambassadeurs de marque
Michaela Merk; préface d'Alain Dominique Perrin
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Merk, Michaela |
| Other Persons: | Perrin, Alain Dominique (preface) |
| Publisher: |
Paris : Dunod |
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Verkaufspersonal | Salespeople | Personalmanagement | Human Resource Management | Leistungsmotivation | Work motivation |
| Description of contents: | Table of Contents [gbv.de] ; Description [catalogue.bnf.fr] |
| Extent: | XX, 266 Seiten Illustrationen 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | French |
| Notes: | Bibliogr. p. [249]-256. Index |
| ISBN: | 978-2-10-072487-1 ; 2-10-072487-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011509652