Managerial accounting : creating value in a dynamic business environment

"THIS CHAPTER'S FOCUS COMPANY is The Walt Disney Company. This -entertainment services company is a giant in the industry with theme parks, feature film studios, animation studios, television broadcasting, hotels and resorts, and retail stores. Using The Walt Disney Company as an illustration, we will introduce the field of managerial -accounting and its major themes. Some of you are excited about studying accounting. But even more of you are asking, "Why do I need to study managerial accounting? I'm not going to be an accountant!" That is a good question. We will explore how managerial accountants work in partnership with managers to add value to the organization, and how managers also use managerial accounting tools to make their decisions"--