Managerial analysis in marketing
Year of publication: |
1970
|
---|---|
Authors: | Sturdivant, Frederick D. ; Stern, Louis W. ; Grabner jr., John R. ; Robertson, Thomas S. ; Myers, James H. ; Kernan, Jerome B. ; Levy, Sidney J. ; Alpert, Mark I. ; Bucklin, Louis P. ; Stasch, Stanley F. |
Publisher: |
Glenview, Ill. : Scott, Foresman |
Subject: | Marktforschung | Vereinigte Staaten | Markttheorie | Markt | Verbraucher | Wettbewerb | Absatzweg | Absatzorganisation | Preisgestaltung | Führungskräfte | Managers | Betriebswirtschaftslehre | Business economics | Management | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
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