Managerial applications of multivariate analysis in marketing
James H. Myers; Gary M. Mullet
| Year of publication: |
2003
|
|---|---|
| Authors: | Myers, James H. ; Mullet, Gary M. |
| Publisher: |
Mason. Ohio : Thomson |
| Subject: | Multivariate Analyse | Multivariate analysis | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 395 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-87757-301-8 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001669623