Managerial marketing : strategy and cases
Martin L. Bell ; Julian W. Vincze
| Year of publication: |
1988 ; 1. print.
|
|---|---|
| Authors: | Bell, Martin Luther ; Vincze, Julian W. |
| Publisher: |
New York [u.a.] : Elsevier |
| Subject: | Marketingmanagement | Marketing | Fallstudiensammlung |
| Extent: | XVIII, 708 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-444-01215-X |
| Source: |
Persistent link: https://www.econbiz.de/10004060333