Managerial perspectives on crowdsourcing in the new product development process
Debra Zahay, Nick Hajli, Debika Sihi
| Year of publication: |
May 2018
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|---|---|
| Authors: | Zahay, Debra ; Hajli, Nick ; Sihi, Debika |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 71.2018, p. 41-53
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| Subject: | Crowdsourcing | New product development | Fuzzy-front end | Internal crowds | External crowds | Online communities | Produktentwicklung | Social Web | Social web | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871383