Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability
| Year of publication: |
2008
|
|---|---|
| Authors: | Forlani, David ; Parthasarathy, Madhavan ; Keaveney, Susan M. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 3, p. 292-311
|