Managers’ accounts of innovation processes in small and medium‐sized enterprises

Fifty managers from five highly innovative medium‐sized enterprises were interviewed in depth about their experience of innovation. In order to deepen and enrich our understanding of these experiences, respondents were asked to reconstruct their insights in narrative form. Following a careful analysis of the transcripts, it was found that three interlocking themes recurred in each of the cases. First, each of the firms had creatively configured their customer relationships in order to secure long‐term resourcing in both financial and knowledge terms. Secondly, they saw innovation as part of their long‐term organisational evolution. Thirdly, they gave priority to human resource development issues, and they viewed this stance as necessary in order to underpin the other two elements.