Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study
Year of publication: |
2022
|
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Authors: | Mogaji, Emmanuel ; Nguyen Phong Nguyen |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 6, p. 1272-1298
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Subject: | Artificial intelligence | Banking | Financial services | Managers | Marketing | Qualitative |
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